Project Name:
“White Label CBD Balm”
Project Description
Mobile application for users to customize the background color, font, icon, and logo on a small batch organic CBD hemp multi-purpose balm.
Who is it for?
Persona Description – Small to mid size companies looking for promotional marketing gifts
Problems
Problem #1 – Hemp oil and CBD products are still categorized with cannabis
Problem #2 – Strict regulations and shadow bans on online advertisements and social media
Problem #3 – Inaccurate education on hemp, CBD, and cannabis
Client Concerns/ Issues
Concern #1 – Unpredictability of state and federal legalization and regulations
Concern #2 – Income and revenue losses from restricted marketing campaigns
Concern #3 – Strict product verbiage: NO “CBD” or “hemp” in the product title and description
Customer/ User Issues
Issue #1 – Product education, benefits
Issue #2 – Product efficacy
Issue #3 – Product sample, customer testimonials
Feature List
HOME – Prominent 3D mockup photo of the Balm jar, bullet point descriptions, photo upload
ABOUT – Story about the creation of the Balm, timeline of milestones, photo archives
BENEFITS – List of ingredients, CBD infographic, benefits of each ingredient
WHOLESALE – white label manufacturing, small batch, customization
RESOURCES – Project CBD, charts, infographics, terpene profiles, cannabinoids
CONTACT – Simple fill-in form
Competitors & Product Inspiration
Competitor Name – Haw Par Corp., Vicks, Etsy topical makers
Product Inspiration – Tiger Balm, subscription boxes, FarmFreshToYou
Deliverables
UI/UX research – analysis report
Wireframes for client approval
UI Assets for front end developers
High Fidelity prototype
User Testing
Cost
$_______________ total with $______/hr for any additional work
50% payment required to begin work
Timeline/ Deadline
1-4 weeks – UX research
1-2weeks – First wireframes and feedback delivered
1-4 weeks – First high fidelity prototype and feedback to be completed by Designer
1-2 weeks – User testing and feedback to be completed
1-2 weeks – Usability report to be delivered to Client Rep
